May 18, 2012, 02:33 PM
In the 2008 presidential race, Barack Obama was famously effective in using new technologies to raise money, mobilize voters and target his message of change. In this year's campaign, his opponents are determined to turn the tables. Republican political operatives, some with deep financial backing from the billionaire Koch brothers and others, are unleashing about a half dozen major projects that take advantage of advanced database technologies to manage campaigns and target voters with personalized messages.
May 15, 2012, 04:55 PM
Social media advertising is only going to grow over the next few years, according to multiple studies. Expect political campaigns to contribute to that growth, giving it a boost in 2012 alone with the millions already being poured into digital ads by presidential campaigns this year.
May 13, 2012, 05:46 PM
Email marketing — as far as online marketing methods are concerned — is relentless, inexpensive, and responsive. It’s highly effective, smooth, and can at least be semi-automated. Amidst all the noise on the Internet and the seemingly unwelcome intrusion of an avalanche of incoming marketing messages aimed at customers, email messages manage to sneak into your inbox and grab a mind share while doing it.
