May 15, 2012, 04:55 PM
Social media advertising is only going to grow over the next few years, according to multiple studies. Expect political campaigns to contribute to that growth, giving it a boost in 2012 alone with the millions already being poured into digital ads by presidential campaigns this year.
May 13, 2012, 05:46 PM
Email marketing — as far as online marketing methods are concerned — is relentless, inexpensive, and responsive. It’s highly effective, smooth, and can at least be semi-automated. Amidst all the noise on the Internet and the seemingly unwelcome intrusion of an avalanche of incoming marketing messages aimed at customers, email messages manage to sneak into your inbox and grab a mind share while doing it.
May 07, 2012, 05:18 PM
FB PAC, Facebook's new political action committee, spent its first-ever quarter of activity hewing to a more or less bipartisan donation strategy with emphasis on the House and Senate Judiciary committees, the PAC's first quarter disclosure form shows.
