Social Networking

Political campaigns are often said to be fought on a "battlefield" and strategies are developed in a "war room." If you are running any political campaign without a strong social network you are waging war without soldiers.

Social Campaigning is a vital aspect of any political campaign. It requires as much thought, energy and effort as traditional campaigning.

Newt Gingrich emphatically stated at the 2008 GOPAC conference that 20% of every campaign budget should be spent online. I believe 25% of your online budget should be spent on developing and maintaining your Social Networks.


Top 5 Social Networking Myths

Myth: "If you build it they will come."

Fact: That only works in the movies. Viral traffic rarely occurs without a marketing effort.

Myth: "Only youngsters are on social networks."

Fact: Average age on Facebook & Twitter is north of 30 (Voters, Activists & Donors).

Myth: "I can do it myself/My nephew has a Facebook page and he can run that for us."

Fact: A social strategy is more complex than clicking “add friend” and updating status.

Myth: "People don't care what I had for breakfast."

Fact: Strangely enough . . . yes they do.

Myth: "I have a Facebook & Twitter page. We are covered."

Fact: Good start. Not nearly enough if you want to win.