eFundraiser

The congressional ban on unlimited "soft money" donations to political parties makes it critical that campaign fundraisers collect as much as possible with each donation.

Traditionally, direct mail and telephone solicitations were the tools Republicans and Democrats relied on to solicit money in large-scale drives. However, with the rise of new media, online fundraising has become a new and extremely effective avenue to raise money.

eFundraising tools employ web sites and e-mail to reach far more potential donors than traditional methods at far less expense — while simultaneously engaging grassroots supporters.