Management Profiles
Larry Ward
President
Larry Ward brings over a decade and a half of marketing and advertising experience to Political Media, Inc. as its President and CEO.
In 2006, Larry used cutting edge political animations to help pass nine eminent domain initiatives across the country. They were also successful in a number of local, congressional and statewide primary elections.
During the 2004 campaign cycle, Larry harnessed advanced technologies to create a database of over 130 million opt in email addresses.
He also worked on President Bush’s 2004 campaign with several influential PAC’s, the US Chamber of Commerce and the National Coalition on Black Civic Participation to help turn out the African American Vote. Additionally, he consulted on five victorious Senate campaigns and fourteen top tier congressional races.
Larry burst onto the political scene in 2002 under the tutelage of world-renowned political consultant, and Fox News commentator Dick Morris. Using Dick’s political savvy and Larry’s online marketing expertise; the two were able to influence several key congressional and gubernatorial races across the country.
Currently, he sits on the Board of Directors of five major internet and direct marketing companies, a social security foundation and is a member of the Alliance for Retirement Prosperity founded by Jack Kemp and Dorcas Hardy.
Larry is a New York City native and attended Dowling College where he studied business and advertising.
Christopher Pernice
Creative Director
Chris is the among the elite in the industry with more than 15 years of design experience. Chris creates with leading edge technology in all aspects of new media, multimedia, Internet design and development, video production, and graphic arts.
His creative and technical flexibility have helped provide a number of solutions for a broad range of clients.
Chris is a native of New York City.
Michael V. Sanders
Vice President of Operations
Michael Sanders has been an integral part of Political Media since December of 2003.
Working closely with Political Media President Larry Ward on local and national campaigns during peak election season, Michael provides key support and consulting in every aspect of the business from Operational Management to Media Concept, Strategy and Execution to Event Photography.
He has photographed such National figures as Jeb Bush, Ed Gillespie, Rita Cosby, Michael Reagan, Tony Snow, John Bolton, Newt Gingrich, Grover Norquist, Ron Paul, Jim Gilmore, Kenneth Star and Geraldo Rivera. He has shot evernts for such media outlets as Radio America, National Review Online and many more.
In 2004 Michael created a program called Activists On-Call (AOC). Since then he has recruited, hired and trained more than 2,500 campaign workers who have participated in every aspect of campaign work and have been part of events such as The White House Town Hall meetings on Social Security.
In 2005 Michael co-founded Interactive Government Holdings, Inc. a Service Disabled Veteran Owned Business (SDVOB) that focuses all of our creative energies exclusively on Federal State and Local Governments, and Government Agencies.
Interactive Government is a full-service traditional and interactive agency with over 20 years of combined experience in advertising, interactive multimedia, graphic design, web development, photography and video production.
Michael is a Champion Submission Grappler and Jiu-Jitsu fighter.
He currently resides on Capitol Hill.
Christopher Merola
Political Director
Christopher Merola is the Political Director for Political Media, Inc. He has worked on nine political campaigns at the state and federal levels and for two Members of Congress.
He most recently worked for Congressman Todd Akin of Missouri, for whom he wrote speeches, talking points and redesigned the Congressman's website.
Chris is the son of Italian immigrants whose lives were saved by the US Army during WW II. He grew up in Western Pennsylvania and joined the US Army upon graduating high school at the age of 17. He served in the Pennsylvania Army National Guard as a Sergeant and team leader.
He earned his bachelor’s degree in Education and his master’s degree in Counseling-Psychology from Slippery Rock University of Pennsylvania.
He is a published writer, author, comedian and impressionist.
Alan Skorski
Project Director
Alan Skorski, a political activist for over 20 years, joined the Political Media team after a very spirited and passionate run for Congress in 2002.
During Skorski’s campaign run, he established many valuable contacts with leading political strategists, think-tanks, and political activist organizations.
Because of his dedication to politics, and the Republican party in particular, Skorski is able to relate in a very sincere way that he is interested in helping his prospects grow in membership and win their campaigns.
In 2005, Alan published, “Pants on Fire: How Al Franken Lies, Smears and Deceives” Alan is an op-ed contributor to the Jewish Press, the largest Jewish Weekly in the world, as well as being a soon–to-be-author.
