“You Get a Tax” Animation

Background

David Larsen came to Political Media, Inc. in order to create an effective animation. He was looking for a clever way to remind voters in the New Jersey's 7th District that their incumbent, Leonard Lance, was a supporter of the Cap and Trade bill.  Lance was one of only 8 Republicans to vote in favor of this costly legislation, and Political Media's animation helped to drive this point home. 

Advertising Mediums Employed

* Newspaper and online advertisement placement
* Social network marketing * Activist On-call
* Email

Results

The video spread virally and was featured prominently on several blogs, such as Politicker.