ObamaCare

Background

Political Media, Inc. spearheaded a dual faceted effort to push back against President Obama’s overhaul of the American health care system. Working alongside the Social Security Institute (SSI), Political Media, Inc. established the Patient Opt-Out List. This national registry was intended to rally opposition to the proposed reforms in order to prevent the bill from passing, as well as to provide an avenue for Americans to opt-out of the forthcoming mandate. After the bill’s final passage in early 2010, the primary focus of Patient Opt-Out was to allow the individuals who opt out to receive a substantial tax rebate in return.

Strategy

Through the Object, Obstruct and Delay campaign, Political Media, Inc. effectively put pressure on wavering Senate Republicans to stand firm to their conservative values and vote against various liberal amendments in the health care bill. This effort was unique in that it was directed specifically at Republicans, attempting to get them to deny unanimous consent to the Democrats as well as to use any parliamentary tactic at their disposal to block ObamaCare. After Political Media, Inc. deployed tens of thousands of email blasts and faxes to squeamish GOP senators, these members were forced to pay heed to infuriated constituents who were firmly against the health care bill. Senator Jim DeMint was the first member to come aboard, but it took little time for Rush Limbaugh to pick up the cause and pressure Republicans to block Obamacare. From there, Sen. Tom Coburn, M.D., insisted that an enormous 700-page amendment on a single-payer system be read on the Senate floor. Bernie Sanders, D-VT, eventually withdrew the amendment, as Republicans were successful in removing language that would have provided for a single-payer system.

Advertising Mediums Employed

* Blog Infiltration
* Interactive Website Development
* Opt-in Email Marketing
* Public Relations

Results

In the end, Political Media’s efforts helped to delay passage of the bill long enough for Scott Brown to win a stunning upset in Massachusetts, stripping Democrats of their super majority in the Senate. Although the bill eventually did pass, the final version was not nearly as radical as it could have been if Democrats were able to move for cloture and cut off Republican filibuster. Furthermore, as Democrats were preoccupied with parliamentary battles, the death tax was able to expire on the last day of 2009, a major legislative victory for the GOP.