Health Care Hoops Video

Background

For the Center of Medicine in the Public Interest (CMPI), Political Media, Inc. wrote and filmed the video, “Health Care Hoops.” The video showed two teams playing street basketball. One team was the government while the other team was every day people. The video explained what would happen once the government gained complete control over the American healthcare system.  The satirical video portrayed the government team as a group that did not have to play by the rules.  The referee was favoring the government squad and allowing them to get away with major violations, all at the expense of the team of average citizens. 

Advertising Mediums Employed

• Social network marketing
• *Youtube

Results

Political Media, Inc did not advertise the video, but through word of mouth, it received national attening.  It won a Pollie Award and was featured on several top conservative blogs.