GOP.AM

Background

Political Media, Inc. launched the first ever branded link shortener with the revolutionary GOP.am. This tool provides web-users with the ability to proudly display a conservative affinity as they post links on the Internet. GOP.am allows for links to be condensed and for the text on each page to be framed with GOP.com advertisements.

Advertising Mediums Employed

* Branded Link Shortner
* Blog Infiltration
* Interactive Website Development

Results

Within the first 2 months, without one dollar spent on promotion or advertising, GOP.am generated 1 million unique visitors. It has developed into a critical branding tool for conservative organizations. Of course, imitation is the sincerest form of flattery, and hundreds of GOP.am spin-offs have been produced in the weeks and months following its debut. Needless to say, this tool is immensely useful for conservative individuals interacting on Twitter, as the 140-character limit requires URL shortening in order to most effectively share content. What better way to post a link to Drudge Report, National Review, or Red State than with a GOP.am URL shortener?