Election Mania

Background

In 2006, Conservatives in Action, a network of South Carolina fiscal conservatives determined a few RINO's (Republicans In Name Only) had overstayed their welcome in office. They're goal was to unseat the RINO's and elect Reagan Republicans.

Strategy

Political Media, Inc. created a multilateral approach to educate voters on the issues and drive them to the polls on Election Day.

Advertising Mediums Employed

• Web Animations
• Blog Infiltration
• Interactive Website Development
• Opt-in Email Marketing
• Online ad placement
• Direct Mail
• Activist on-call
• Out-of-home Advertising
• Public Relations

Actions and Results Achieved

At the end of the day, Political Media, Inc. outperformed expectations and five of the nine incumbents were defeated.